Byron Merritt is Vice President and Global Creative Director for Nike Digital. In this role he oversees the design, development and creation of Nike’s digital experiences. Central to that is the Nike+ ecosystem of mobile applications.
Previously, Byron Merritt was Senior Creative Director and leader of Nike’s North America Brand design. In this role he drove how the Nike brand came to life across all consumer touch points -- retail, digital, events and brand experiences.
The team he led focused on driving innovation around how the products Nike makes, the services created around those products, the places where consumers interact with those products and services (both physical and digital), and the communication, messaging and storytelling all come together in a seamless experience for consumers. His work fuses marketing, design and innovation.
At Nike, Merritt drove creative around the launch of the Nike+ Fuelband and was a part of the team creating the product experience. Additionally, Byron Merritt has led the development of many Nike firsts. He was creative director for Nike’s first video game Nike+ Kinect Training, designed for the Xbox Kinect platform as well as new to Nike customization experiences.
Prior to Nike, Byron worked at what’s been considered to be the world’s most innovative design company, IDEO in San Francisco, CA. Byron Merritt earned a masters in architecture at SCIArc and currently lives in Portland, OR with his wife and son.